Today I came across a mysterious event organised in the UK for "all those working to encourage Dutch levels of cycling in Britain". I came across by chance of course because the sort of people who would organise this type of event probably don't want someone like me coming along and spoiling their three days packed full with seminars, lunches and dinners by pointing out that they don't seem to bother to actually ride any bikes.
Anyway, the conference is to have contributions from pretty much the usual "rent-a-quote" types that usually turn up to such events, quite a few council people, and various contributors from corporate sponsors.
I looked at just one of the sponsors' websites and found a proud claim that they have "once again been named one of the World’s Most Ethical Companies for 2013 by the Ethisphere Institute". That sounds good, right ? Well, perhaps not. I looked up this Ethisphere institute and found their list (link removed because its no longer what it was) of 145 "ethical" companies. Very interesting...
Banks, financial services, military contractors, an oil pipeline company, mining companies, several US health insurers (more information here), drug companies who practice vivisection, cosmetic companies who do the same,
The 21 below are all picked out simply because they're names that I recognized and thought were relatively well known. Some are amongst those that I personally avoid over ethical issues:
- Alcoa (mining and metals)
- American Express
- Cisco
- Colgate-Palmolive
- Cummins (big engines, see right)
- Ford
- Gap
- General Electric (oil, gas, jet engines, shale gas, nuclear power)
- Intel
- Johnson Controls
- Kellogg
- Kimberly-Clark
- L'OREAL (cosmetics)
- PepsiCo
- Rockwell Collins (defence)
- Safeway
- Starbucks
- Tata Steel (mining and metals)
- The Co-operative Group (UK supermarkets)
- Time-Warner
- Visa
So it makes me wonder what this list actually means. I find it hard to believe that anyone who takes any particular ethical stance would find that all 145 of the listed companies would pass. So whose ethics does the list reflect ? Does it have any real meaning at all ? Do such lists ever really have any meaning ?
If they're getting it right, we're getting it wrong. We don't do any of that nasty stuff !
If they're getting it right, we're getting it wrong. We don't do any of that nasty stuff !
Are these awards anything more than marketing ?
Is this anything more than a group of not particularly ethical companies getting together to greenwash themselves by awarding themselves prizes ?
Support this blog. We run our business so ethically as we can, supplying quality bicycle components for a fair price.
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